Livestock breeding — Romanov sheep, plus derived products
Farma Stošović — From Zero to a Real Online Presence
Farma Stošović is a Romanov sheep breeder with a genuinely specific niche. Had no online presence at all when they came to me, after a self-managed attempt at setting one up hadn't worked out. I built out their Google Business Profile and Apple Business listing from scratch and gave their social media a full review and upgrade, taking them from invisible to a consistent, verified, findable presence across the platforms buyers actually search. It was my first delivered online service, and the project that seeded what's now becoming a broader productized offering for local micro-businesses.
- Client
- Farma Stošović
- Services
- Google business profile setup, Social Media Review & Upgrade
The challenge
Farma Stošović is a specialized operation, one of few breeders in the region raising only Romanov sheep, and selling both the livestock and products derived from them. Despite having a genuinely differentiated business, they had zero online presence when we started. No Google listing, no Apple Business listing, and their social media — where it existed — wasn't doing any work for them. What made this more than a simple setup job: the owner had already tried to handle it himself. The attempt didn't take — profiles left unclaimed or half-finished, inconsistent information, nothing that would actually help a potential buyer find or trust the farm online. That prior attempt mattered for how I approached the project: it wasn't just "we don't exist online," it was "we tried, and it didn't work," which meant part of the job was rebuilding confidence, not just building profiles.
The solution
Rather than treating this as three disconnected setup tasks, I approached it as building one coherent digital front door for the farm: Google Business Profile Setup — Claimed and built out the listing from scratch: accurate categorization for a livestock breeder, complete business information, and a foundation for the farm to start showing up in local and "near me" search — a meaningful advantage for a niche, location-dependent business like livestock sales. Apple Business Setup — Mirrored that same foundation on Apple's ecosystem (Maps, Siri, related surfaces), so the farm's information was consistent and discoverable wherever a prospective buyer might be searching, not just on Google. Social Media Review & Upgrade — Audited what existed, identified what wasn't working (likely inconsistency, weak visual presentation, unclear messaging around what actually made this farm distinct — a single-breed specialist), and upgraded it to actually represent the business and its niche positioning.
The result
Farma Stošović went from having no discoverable online footprint to having a consistent, professional presence across the platforms that matter most for a local, in-person business: Google, Apple, and social. It also marked a milestone for me — this was the first online service I delivered as a standalone offering, which became the seed for what's now developing into a broader productized service model for local micro-businesses.